Customer segmentation and personalized recommendations
AI-driven customer segmentation and personalized recommendations.
Boost engagement, loyalty, and sales with tailored experiences.
Project Overview
Industry: E-commerce & Retail
Scope: AI-powered personalization across web, email, and mobile
Project Duration: 4 months
Team Size: 2 AI engineers, 1 data analyst, 1 CRM specialist
Business Challenge
Generic campaigns failed to engage customers effectively.
- Low conversion rates from one-size-fits-all promotions
- Poor retention due to lack of personalization
- Limited insights into customer behavior
Our Approach
We developed an AI-based segmentation and recommendation system.
Capabilities:
- Customer clustering using behavioral and transactional data
- Personalized product recommendations
- Campaign targeting by segment
- Real-time personalization across channels
Results
- 25% increase in conversion rates
- 20% uplift in average order value
- 15% higher retention
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