Boosting Engagement with AI-Personalized Emails

EmailEdge deployed an AI system to craft personalized email campaigns for a retail brand with over 500,000 subscribers. By analyzing customer purchase history and browsing behavior, the AI generated tailored email content, including product recommendations and dynamic subject lines. The campaign achieved a 35% increase in open rates and a 20% boost in conversions. Integration with existing CRM systems was critical, with challenges in data synchronization resolved through custom APIs. The solution also ensured compliance with email marketing regulations like CAN-SPAM.